To support Khazanah’s 2025 CNY comedic film, "Yáo mó kǎo chòr!", I led the creative adaptation and digital rollout, translating high-energy motion humor into a cohesive social campaign.

Key Contributions

Cross-Channel Consistency

Unified the film's visual identity across fragmented touchpoints from YouTube, Facebook, LinkedIn & Whatsapp

Performance-Driven Design

Built high-clickability "hero" visuals to capture attention instantly.

Brand Balance

Maintained a tone that was both culturally resonant and strictly on-brand.