Turning a comedic short film into a campaign that had to work across four completely different platforms, and one sovereign wealth fund's brand guidelines.

Key Contributions

Cross-Channel Consistency

Unified the film's visual identity across fragmented touchpoints from YouTube, Facebook, LinkedIn & Whatsapp

Performance-Driven Design

Built high-clickability "hero" visuals to capture attention instantly.

Brand Balance

Maintained a tone that was both culturally resonant and strictly on-brand.